Tom Church
What happens when you use your digital marketing skills for evil?
Have you any experience of marketing techniques being used to frustrate you, such as claiming compensation for a delayed flight? Grrr!
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Tom Church
Jun 194 min read
Email Marketing vs Social Media: What should you spend your time on for best returns?
What offers the best marketing ROI? Email marketing or social media? The stats indicate email.
Tom Church
Apr 79 min read
Marketing iteration: The secret compound power of Conversion Rate Optimisation (CRO) throughout your funnel. (Part 1 of our 'Digital Marketing Diary' series).
Small changes can equal big revenue wins as we find out in the first of our series on 'A day in the life of a Worcester digital marketing...
Tom Church
Apr 18 min read
Should we all start committing hate crimes to paralyse an outrageous and ill-thought out law? A warning from history says YES!
I write this on Easter Sunday, 2024, 31st March. Tomorrow is April Fool’s Day, and the new Scottish Hate Law comes into being at midnight...
Tom Church
Mar 307 min read
Are you ready for the Great Cookie wipeout at the end of 2024? Babel Interactive explores what this means for businesses and how you can prepare - it might not be as bad as you fear!
We live in an age of sugar excess! From those God-awful energy drinks (why does anyone actually drink these things?), to supermarket...
Tom Church
Mar 217 min read
Will AI kill SEO? My predictions for SEO over the next 12 months.
I optimised my first site way back in 2005 - a single article and link got it to rank No. 1 on Google for a niche but actually valuable...
Tom Church
Mar 196 min read
What is the EU’s AI Act and how will it change how AI is used in marketing?
AI is a powerful tool. There is no getting away from it, and in a world where every chancer calling themselves a venture capitalist is...
Tom Church
Mar 177 min read
A Worcester Digital Marketing Agency navigates the world of AI and search engines responses.
The digital marketing industry is an industry in total upheaval. The established Titans, those platforms on which a great many of us have...
Tom Church
Mar 124 min read
The greatest film about marketing you've never seen.
Marketing as a movie and TV genre in the fictional space usually leaves a bit to be desired when we are talking about the more offbeat...
Tom Church
Mar 1010 min read
How to reduce my child’s time on social media? (Staying safe online series, Part 1).
I don’t know about you, but since the Covid lockdowns, the UK seems to be a far more miserable place than it was before. Of course, there...
Tom Church
Mar 93 min read
A beginner's guide to Google Ads. What is Google Ads, and how can they help my business?
Welcome to the enhanced guide to Google Ads, your gateway to mastering online advertising. Google Ads, formerly known as Google AdWords,...
Tom Church
Feb 294 min read
Long tail keywords: What are they, why are they important for YOU, and how to find them.
As the founder of Babel Interactive, nestled in the heart of Worcester, I’ve ridden the digital marketing roller-coaster for over two...
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